Rihanna is once again making a statement about inclusion, and this time the message comes through one of the most recognizable names in the transgender community: Vivian Jenna Wilson, the transgender daughter of billionaire Elon Musk.
Wilson, 22, is featured in Savage X Fenty’s newly released Pride-themed campaign, modeling pieces from the brand’s latest collection. Photos shared by the company show Wilson wearing a coordinated black lingerie set accented with beaded details and matching heels. The campaign’s social media caption celebrated Wilson’s authenticity, declaring that she is “exactly who she said she is.”
The campaign marks Wilson’s second major collaboration with Rihanna’s lingerie brand in 2026. Earlier this year, she appeared in Savage X Fenty’s Valentine’s Day collection, part of a growing modeling career that has rapidly elevated her profile in fashion and LGBTQ+ media.
Wilson, who legally changed her name in 2022 and has publicly distanced herself from her father, has become one of the most visible transgender young adults in popular culture. Since making her fashion debut, she has appeared on magazine covers, walked in high-profile events, and increasingly used her platform to advocate for transgender visibility.
The significance of Rihanna’s continued support is difficult to ignore. At a time when transgender people remain a frequent target of political attacks and cultural controversy, major brands often face pressure from both supporters and critics when featuring trans talent. Rather than stepping back, Rihanna appears to be moving in the opposite direction.
Savage X Fenty has long marketed itself as a brand built around body positivity, diversity, and representation. Rihanna previously described the company’s mission as creating products that allow people to feel confident while embracing love and self-expression in all forms.
Online reaction to Wilson’s latest campaign has been overwhelmingly positive. Social media users flooded the campaign posts with compliments, praising both Wilson’s appearance and her growing success within the fashion industry.
For many transgender people, visibility in mainstream advertising remains more than just marketing. Representation from globally recognized brands can help normalize transgender identities and challenge narratives that seek to exclude trans people from public life.
While Elon Musk has become one of the most prominent public figures associated with anti-trans rhetoric in recent years, Wilson’s continued rise in entertainment and fashion offers a different story: one of self-determination, authenticity, and success on her own terms. With Rihanna continuing to place her front and center in major campaigns, Wilson’s visibility shows no signs of slowing down.
